Can food be addictive?

Late last week we ran a Twitter poll asking our followers if they thought food could be addictive.

The result? 92% said yes, they thought it could.

At Broccoli & Brains, we absolutely agree. We’ve written before about research that shows food can be every bit as addictive as alcohol or drugs.

Psychophysicist Howard Moskowitz has also published research into the “bliss point” – the amounts of salt, sugar and fat that food manufacturers mix together to create the biggest high in our brains.

Addiction is a complex topic, and consequently requires a complex set of approaches to tackle it effectively. At Broccoli & Brains, we are campaigning for food addiction to be recognised as a valid problem that is treated with the same respect as those struggling with drug addiction, alcoholism or gambling.

Obese people do not overeat because they are greedy, in the same way that alcoholics don’t drink because they are thirsty.

Obesity is the biggest health problem in our country and it needs to be tackled not just as a physical symptom, but with an appropriate mix of psychological support and solutions to understand why people overeat in the first place.