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We’re fighting obesity, not fat shaming

Since Broccoli & Brains launched last month (November 2015) we’re pretty excited to have seen our twitter tentacles reaching far and wide.

As an audience, you’ve grown with us, joining the debate on Britain’s obesity crisis with candour, humour and enthusiasm. You’ve ordered our magazine, read our stories and hopefully learned a few things along the way.

You’re a mixed and fascinating crowd of everyday commentators, politicians, nutritionists, journalists, medics…erm, even triathletes! (Note to ed – really!?).

While most of you seem to understand what we’re about, there are those who’ve accused us of fat shaming and promoting eating disorders. While we always welcome feedback, we find these criticisms particularly ironic.

So we’ve decided to put the record straight. Broccoli & Brains does not fat shame. We don’t promote anorexia. We aren’t fat haters. We are very much on the side of those who battle obesity. We know without a shadow of doubt that long before weight becomes a serious health issue it robs people of their self esteem, ambition and hope.

If you’re happy in the skin you’re in then we respect that, no matter what your size.

But our team has been working with the obese for almost three decades and we know that so many bright and brilliant people feel enslaved by fat. They spend years struggling with fad diets, forking out on expensive gym memberships and battling with shame and judgement at home, at work, in the GP’s surgery… worse still, in their own minds.

Broccoli and Brains is full of the stuff of human hunger because, simply put, we get it. We know that for many people food is a way of coping with the many challenges life throws at us.

Just as the alcoholic doesn’t drink because they’re thirsty, most fat people don’t overeat because they’re hungry. We set out to take the blinkers off the eyes of many influential types who typically minimise the UK’s biggest health problem. We need you to know that the confusing messages we have been fed for decades around “eat less and do more” have not, and will not, solve the obesity rates soaring in this country.

Ultimately, this is not really about size. It’s about the human psychological condition. Achieving a healthy weight is typically the catalyst for people to change what doesn’t fulfil them in several areas of their lives. It sets them free. Being overweight is about missed fulfilment. And if you’re not fulfilled your stomach can never supply what’s missing.

So please, join us on our journey, because your voice counts, your opinion matters and together we can turn obesity rates around.