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Who are we?

Broccoli and Brains is full of the stuff of human hunger. We needed to write it because we needed to shout more loudly. We needed you to hear us. We needed you to know that the confusing messages we have been fed for decades around “eat less and do more” have not, and will not, solve the obesity problem raging in this country.

Why do we care?

Through our personal experience and by dedicating a significant part of our working lives to helping others to tackle their own obesity problem. We have seen how it can destroy lives and have been frustrated by the slow pace of change. Some of that work has been done through LighterLife. For the past 25 years, as an organisation, we have provided weight management solutions that focus on the psychological reasons that underpin people’s overeating. We have significant evidence that a therapeutic approach can provide most with a much better opportunity to change and achieve a healthier, more fulfilled life.

What we aim to help people with is not really about their weight or size. It’s about the human psychological condition. Achieving a healthy weight is typically the trigger for people to change what doesn’t fulfil them, and in most cases, a positive outcome of undertaking that change.

Do we care if more people consider our solutions as a result of Broccoli & Brains – of course. But what we care about most is that obesity is considered much more than just a physical symptom – that psychological support and solutions are considered and available to all who need it. We care that society changes it’s thinking about obesity.

So we ask where does responsibility and accountability lie? What roles have the industry and society and the obese themselves played in fattening up the UK?

Obesity is perceived as being less important and less worthy of treatment. The biggest health problem in the country is not yet part of doctors’ training.

How can looking at those who live with, and used to live with, obesity help you understand what needs to change?
Is obesity a self-imposed prison?
Does size have a guilty secret?
Could food be as addictive as cigarettes and alcohol?
Why do people who have undergone bariatric surgery have a 50% increase in drug and alcohol addiction post surgery?

The experience of hunger can exist when even the need for food doesn’t. Being overweight is about missed fulfilment. If you’re not fulfilled your stomach can never supply what’s missing

It’s time we stopped lying…

 

Jackie, Rachael, Lucy, Wayne, Kirsty, Simon, Gill, Chanelle, Justine, Jo, Sarah